How Long Facebook Take To Review Ad

Have you ever pondered the duration required for Facebook to evaluate an advertisement? As an individual with considerable experience in deploying ads on Facebook, I’ve encountered numerous instances of the ad review procedure. In this piece, I will delve into the specifics regarding the average time Facebook takes to assess an ad, while also providing my own observations and thoughts throughout.

The Ad Review Process

Before we get into the timeline, let’s first understand the ad review process on Facebook. When you create an ad on Facebook, it goes through a review process to ensure compliance with the platform’s advertising policies. The review is done to maintain a safe and trustworthy environment for users, as well as to protect advertisers from potentially harmful or misleading ads.

During the review process, Facebook checks various aspects of the ad, including the ad content, targeting, and destination URL. They look for potential policy violations, such as inappropriate language, graphic content, or misleading claims. They also ensure that the ad follows Facebook’s guidelines regarding targeting options and ad formats.

The Typical Timeline

Now, let’s talk about how long it usually takes for Facebook to review an ad. The timeline can vary depending on several factors, such as the volume of ads being submitted for review, the complexity of the ad, and whether it requires manual review.

In general, Facebook aims to review most ads within 24 hours. However, it’s important to note that this is not a guaranteed timeline. Sometimes, ads may get reviewed and approved within a few hours, while others might take longer, especially if they require manual review.

During peak times, such as holidays or major events, the review process may take longer due to an increased number of ads being submitted. It’s always a good idea to plan your ad campaigns accordingly, taking into account potential delays during these periods.

Personal Insights and Commentary

Based on my personal experience, the majority of my ads have been reviewed within 24 hours, which is quite impressive considering the sheer number of ads being submitted on Facebook every day. However, there have been instances where my ads took longer to get reviewed, especially when I targeted specific sensitive topics or used certain keywords that triggered a manual review.

While waiting for the ad review, it can be tempting to keep refreshing the ad manager page every few minutes. Trust me, I’ve been there! But it’s important to be patient and let the Facebook team do their job. Constantly refreshing the page won’t expedite the review process and might actually hinder it.

If you find that your ad is taking longer than expected to get reviewed, you can reach out to Facebook’s support team for assistance. They can provide insights into the status of your ad and help resolve any issues that might be causing a delay.


In conclusion, the timeline for Facebook to review an ad generally falls within 24 hours. However, there can be variations depending on factors such as the ad’s complexity and the volume of ads being reviewed. It’s essential to plan your ad campaigns accordingly, considering potential delays during peak times. Remember to be patient and let the Facebook team do their job. Ultimately, the ad review process is in place to maintain a safe and trustworthy advertising environment for all users.