How Do You Use Mailchimp

If you are new to the world of email marketing and seeking guidance on how to utilize Mailchimp, the leading platform in digital marketing, then you have come to the right place. Mailchimp provides a wide range of tools that can elevate your marketing strategies and enable you to effectively connect with your target audience. This article will explain in detail how you can make the most out of Mailchimp’s features.

Setting Up Your Account

The first step to using Mailchimp is to set up an account. Visit the Mailchimp website and click on “Sign Up Free”. You’ll be asked to enter some basic information, and voila, your account will be created.

Creating an Email List

One of the most crucial steps in email marketing is building your email list. Mailchimp facilitates this through their audience feature. To create an audience, navigate to the Audiences tab and click on Create Audience.

Importing Contacts

If you already have a list of emails, you can import them into Mailchimp. Click on the Manage Audience drop-down and select Import Contacts. Then, follow the instructions to upload your file.

Creating and Sending Campaigns

Mailchimp enables you to create various types of campaigns, including emails, ads, and landing pages.

Email Campaigns

Here’s how to create an email campaign:

  • Click the Create button, then select the Email.
  • Choose the type of campaign you want, be it Regular, Plain-text, A/B testing, or Automated.
  • Enter your campaign’s name and click on Begin.

Remember to design your email using the content builder. When you’re satisfied with your design, click Send to send your campaign immediately or Schedule to send it later.


With Mailchimp, you can track the performance of your campaigns using their analytics feature. Navigate to the Reports tab and click on the campaign you want to analyze. You’ll see data concerning open rate, click rate, and more.

Integration with Other Platforms

Mailchimp can be integrated with other platforms such as WordPress, Shopify, Magento, and many more. You can integrate by navigating to the Integrations page and following the steps provided for each platform.


Mailchimp offers numerous capabilities that can optimize your email marketing strategies. By understanding how to use this platform, you can reach your audience in an effective and efficient way. So go forth, start creating your campaigns, and let Mailchimp do the magic!