Mailchimp is a great platform for email marketing. Although its main function is to send messages to a large number of people, there may be instances where you want to send a Mailchimp campaign to only one individual. This could be to test the email before sending it to all recipients or to send a personalized message to a particular subscriber. This tutorial will demonstrate the steps on how to achieve this.
Step 1: Create a New List
Before you can send an email to one person, you’ll need to have them in a separate list. You can create a new list by navigating to the Lists page in your Mailchimp account. Click on the Create List button at the top of the page and fill in the relevant information. Keep the list name something recognizable so you can easily identify it later.
Step 2: Add the Recipient to the List
After creating the list, you’ll need to add the recipient to it. Click on the list you’ve just created, then click on the Add Contacts option. In the dropdown menu, choose Add a Subscriber and fill in the details of the person you want to email.
Step 3: Create Your Email Campaign
Next, head over to the Campaigns page and click on Create Campaign. Choose the Email option and then select Regular as the campaign type. Fill in the necessary details for the campaign, such as the campaign name and email subject.
Step 4: Choose the Recipient List
Now you’ll need to specify who will receive this email. On the To section of the Campaign Builder, click on Add Recipients. From the dropdown menu, select the list you’ve just created. Since there’s only one person in this list, they’ll be the only one who receives this email.
Step 5: Build and Send Your Email
Finally, build your email using Mailchimp’s drag-and-drop email builder. When you’re happy with your email, click on the Send button at the top of the page. Your email will be sent to the single recipient on your list.
Conclusion
Sending a Mailchimp campaign to just one person is straightforward. By creating a new list and adding your recipient to it, you can ensure that your campaign is sent to them and them alone. This can be useful in many different scenarios, from testing your emails to sending personal messages to specific subscribers.
