Can You Send Individual Emails On Mailchimp

If you have been curious about the ability to send separate emails on Mailchimp, we are here to clarify. The answer is yes, you can do so. This is made possible through a feature known as Mailchimp Automations.

Understanding Mailchimp Automations

Mailchimp Automations is a powerful feature that allows you to set up a series of emails that will be sent out to your subscribers automatically based on specific triggers. A trigger could be a subscriber joining your email list, a customer making a purchase, or even a subscriber’s birthday. But what about sending individual emails?

One-off Emails with Mailchimp

The truth is, Mailchimp Automations isn’t just for setting up email series, but can also be configured to send one-off individual emails. Yes, you heard it right. With a little bit of setup, you can use Mailchimp to send an individual email to a specific subscriber or a set of subscribers. This can be especially useful for sending personalized emails or targeted promotions.

How To Send Individual Emails With Mailchimp

Here’s a simple step-by-step guide on how you can send individual emails using Mailchimp Automations:

  1. Log in to your Mailchimp account and navigate to the Automations page.
  2. Click on the ‘Create Automation’ button.
  3. Select the ‘Single Email’ option from the list of automation types.
  4. Choose the list you want to send the email to.
  5. Configure the trigger for your email. If you want to send the email right away, you can select the ‘Immediately after subscribers joins your list’ trigger.
  6. Design your email using the Mailchimp email designer.
  7. Click on the ‘Start Sending’ button to send your email.

A piece of code to add a subscriber to your list could look like this:

        "email_address": "[email protected]",
        "status": "subscribed",
        "merge_fields": {
            "FNAME": "First Name",
            "LNAME": "Last Name"

Please remember to replace “[email protected]”, “First Name”, and “Last Name” with your subscriber’s actual information.

In Conclusion

So, can you send individual emails on Mailchimp? Absolutely! While Mailchimp is known for its bulk email capabilities, it’s also equipped to cater to your individual emailing needs. With a little bit of setup, you can take advantage of Mailchimp’s Automation feature to deliver personalized content to your subscribers’ inboxes.