Azure B2c Custom Login Page

Today, I want to talk about one of my favorite topics in the world of Azure: custom login pages in Azure B2C. As a developer, I always strive to create user-friendly and personalized experiences for my applications. And Azure B2C allows me to do just that!

Before we dive into the details, let me briefly explain what Azure B2C is. Azure B2C, also known as Azure Active Directory B2C, is a cloud-based identity and access management service provided by Microsoft. It enables you to add authentication and authorization functionality to your applications without having to build and manage your own identity solution.

Now, let’s talk about custom login pages in Azure B2C. By default, Azure B2C provides a default login page that works out of the box. However, if you want to create a seamless and branded experience for your users, you can customize the login page to match your application’s look and feel.

Why Customize the Login Page?

Customizing the login page gives you the opportunity to create a personalized experience for your users. It allows you to tailor the login process to align with your application’s branding and design. This not only enhances the visual appeal but also helps in building trust and familiarity with your users.

How to Customize the Login Page

Customizing the login page in Azure B2C involves a few simple steps:

  1. Create an HTML file: First, you need to create an HTML file that represents your custom login page. This file will contain the HTML and CSS code that defines the layout and styling of the login page.
  2. Upload the HTML file: Once you have created the HTML file, you need to upload it to Azure B2C. You can do this by navigating to the Azure portal, selecting your Azure B2C tenant, and going to the “User flows” section. From there, you can select the user flow for which you want to customize the login page and upload the HTML file.
  3. Testing and tweaking: After uploading the HTML file, you can test the custom login page by accessing the login URL for your Azure B2C tenant. This will allow you to see how the page looks and make any necessary tweaks to the HTML and CSS code.

That’s it! With just a few simple steps, you can customize the login page in Azure B2C and create a unique and engaging experience for your users.


Customizing the login page in Azure B2C is a powerful way to enhance the user experience of your applications. It allows you to create a seamless and branded login process that aligns with your application’s design and branding. By taking the time to customize the login page, you can build trust and familiarity with your users, ultimately leading to higher user engagement and satisfaction.

So, if you haven’t already, I highly recommend exploring the possibilities of custom login pages in Azure B2C. Your users will thank you!